Business Models

Free CFA Level I lesson in Corporate Issuers. 14 min read, ~2,069 words.

A business model answers WHO (customers), WHAT (offering), WHERE (channels), HOW (pricing and delivery), and WHY (value proposition). Revenue model = pricing mechanism × volume mechanism; profit model adds cost structure and asset intensity. Common archetypes include subscription, freemium, razor-and-blade, franchise, licensing, platform/aggregator, marketplace, pay-in-advance, auction, and value-added reseller. B2B...

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