Business Models

Free CFA Level I lesson in Corporate Issuers. 15 min read, ~2,179 words.

A business model answers WHO (customers), WHAT (offering), WHERE (channels), HOW (pricing and delivery), and WHY (value proposition). Revenue model couples a pricing approach (value-based, cost-plus, dynamic, auction) with a volume mechanism (subscription, transaction, usage); the profit model adds cost structure and asset intensity. Common archetypes include subscription, freemium, razor-and-blade...

What this lesson covers

• Content
• Example 1
• Example 2
• Common Mistakes
• Check Your Understanding
• Exam Shortcuts

Learning objectives

• business models

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