Strategic planning
Free IMA CMA Part 1 (Financial Planning, Performance, and Analytics) lesson in Planning, Budgeting, and Forecasting. 14 min read, ~2,038 words.
Mission is present-tense purpose; vision is the aspirational future; strategy is the path between them. Horizon is typically 3 to 5 years, longer (up to 10) for capital-intensive industries, shorter for fast-moving tech. SWOT pairs internal Strengths/Weaknesses with external Opportunities/Threats; PESTEL and Porter's Five Forces feed the external side. Internal...
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What this lesson covers
- Content
- Example 1
- Example 2
- Common Mistakes
- Check Your Understanding
- Exam Shortcuts
Learning objectives
- 1B1
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