Data analytics

Free IMA CMA Part 1 (Financial Planning, Performance, and Analytics) lesson in Technology and Analytics. 13 min read, ~1,978 words.

Three pricing approaches: cost-based (markup on cost), market-based (competitor benchmark), and value-based (customer perceived value). MR = MC sets the short-run profit-maximizing price in all four market structures (pure competition, monopolistic competition, oligopoly, monopoly). Target cost = target price minus target operating income; value engineering closes the gap by attacking...

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