Series 6 · Seeks Business for the Broker-Dealer from Customers and Potential Customers · Free Lesson

Soliciting business: product descriptions, the new-issue process, and offering exemptions

Free FINRA Series 6 (Investment Company and Variable Contracts Products Representative) lesson in Seeks Business for the Broker-Dealer from Customers and Potential Customers. 16 min read, ~2,409 words.

A rep describes a new fund to a prospect, then hands over a glossy two-page summary before the registration statement is effective. One sentence of "guaranteed growth" and one early mailing can turn a routine solicitation into a Section 5 violation.

When you describe an investment product to a current or prospective customer with intent to win business, you are making a communication the firm must supervise and a statement the antifraud rules reach. Securities Act Section 17 prohibits fraud or material misstatement in the offer or sale of any security. Exchange Act Rule 10b-3 extends the Section 10(b) antifraud prohibition to broker-dealers acting for customers. Describe features and risks accurately, or the description itself becomes the violation.

KEY: A product description meant to solicit business is an "offer" once a security is identified. Antifraud liability attaches the moment you speak, not when money changes hands.

Section 2(b) is the interpretive lens: the SEC must consider efficiency, competition, and capital formation, but that never excuses misleading sales talk.

Read the full lesson, free →
Worked examples and practice. Free with a free account, no card.

Common mistakes

Bottom line

Exam shortcut

Red herring = interest, final prospectus = sale. If the question shows a binding order before effectiveness, it is a Section 5 violation; if it shows the statutory prospectus arriving by confirmation, Rule 15c2-8 is satisfied. 506(b) vs 506(c) by advertising. See "no advertising, a few non-accredited buyers," pick 506(b) (35 cap). See "general solicitation," pick 506(c) (all buyers verified accredited). Intrastate fails on one outsider.

The full lesson (about 2,409 words, 16 min read) adds 2 worked examples, all 6 common mistakes, a self-check, free in the app.

Learning objectives

Browse all free Series 6 lessons or jump into free Series 6 practice questions.