Communications, Advertising, and Social Media
Free NASAA Series 63 (Uniform Securities Agent State Law Examination) lesson in Communications with Customers and Prospects. 16 min read, ~2,450 words.
All advertising and sales literature must be approved by a designated principal BEFORE first use, in writing. Recordkeeping: BDs retain communications 3 years (first 2 easily accessible). State IAs retain 5 years (first 2 in the office). NASAA Model Rule prohibits guarantees, performance projections without basis, misleading testimonials, and selective...
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What this lesson covers
- Content
- Example 1
- Example 2
- Common Mistakes
- Key Takeaways
- Exam Shortcuts
Learning objectives
- G17
- G18
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