Series 65 · Client Investment Recommendations and Strategies · Free Lesson

Client Profiling and Capital Market Theory

Free NASAA Series 65 (Uniform Investment Adviser Law Examination) lesson in Client Investment Recommendations and Strategies. 21 min read, ~3,208 words.

A 30-year-old accredited investor with a 35-year horizon and a 65-year-old retiree living on portfolio income both want your advice. Same asset class on the table. Recommending the same thing to both is a suitability violation. Knowing why starts with the client profile.

The exam tests four categories of clients, each with distinct investment constraints.

Individuals are the most common client type. Their needs depend on life stage, income, net worth, tax bracket, and personal goals. An accredited investor (someone with income exceeding $200,000 individually ($300,000 jointly) in each of the past two years, or net worth above $1,000,000 excluding primary residence) has access to private placements under Regulation D. A non-accredited individual does not. The exam often presents a scenario and asks whether the person qualifies as accredited. Remember: primary residence is excluded from the net worth calculation.

TRAP: A client with a net worth of $900,000 including their primary residence does NOT qualify as accredited. Strip out the home value first.

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Common mistakes

Bottom line

Exam shortcut

When a CAPM question gives you the risk-free rate, market return, and beta, always isolate the equity risk premium first. The trap answer is beta times the total market return, that skips the subtraction step and will appear as a choice. Risk capacity vs. willingness: "Capacity = Can you afford the loss? Willingness = Can you sleep at night?" When they conflict, go with the more conservative answer.

The full lesson (about 3,208 words, 21 min read) adds 2 worked examples, all 6 common mistakes, a self-check, free in the app.

Learning objectives

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