Series 7 · Investment Products and Recommendations · Free Lesson

Fundamental analysis: financial statements, inventory and depreciation, EBITDA and financial ratios

Free FINRA Series 7 (General Securities Representative) lesson in Investment Products and Recommendations. 31 min read, ~4,607 words.

Two companies can report identical net income while one is running short of cash and the other sits on a deep cushion. The financial statements show which is which, and the exam asks you to do the arithmetic.

Fundamental analysis means judging a company's stocks and bonds by studying its business and its financial statements. You use it to explain why a bond looks safe or a stock looks expensive, and to match an issuer to a customer's objective. Bondholders care about debt and interest coverage. Income-seeking stockholders care about dividends and the earnings behind them.

A public company files its annual report with the Securities and Exchange Commission (SEC) on Form 10-K. Regulation S-X, the SEC's rule set for financial statements, sets the core annual report contents. Rule 3-01(a) requires audited balance sheets for the two most recent fiscal years. Rule 3-02(a) requires audited income and cash flow statements for the three most recent years. A smaller reporting company files two years under Rule 8-02.

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Common mistakes

Bottom line

Exam shortcut

Before you calculate, find the denominator the stem is really asking for. Coverage uses EBIT, not net income. Book value per share and EPS both strip out preferred. Yield and payout need an annual dividend, so multiply a quarterly figure by 4. For transaction questions (pay a bill, buy inventory, sell bonds), write current assets and current liabilities before and after, then recompute.

The full lesson (about 4,607 words, 31 min read) adds 2 worked examples, all 5 common mistakes, a self-check, free in the app.

Learning objectives

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